Choosing a Theme
Connect to a related nostalgic event in the summer.
Collateral Materials and Logo Design
Internal logo design
Collateral materials designed using free web-based tools (Slides)
Templates for presentations, etc.
Created in the new Google Sites
Custom domain name is an important part of the brand.
How to encourage teams?
Build out a messaging strategy/one-pager communicated the benefits of team participation and priority registration
Leverage existing district or county accounts to tap into existing followers
Create a #SummerofCS-style hashtag and use it on all promotional materials and emails
Connect with partners (Code.org, ECS, NCWIT, etc.) to promote
Preemptively write tweets and schedule them for distribution, incIuding graphics to promote clickthroughs and retweets
County/district distribution lists
Previous PD participants
State Department of Education distribution lists
Word of Mouth
27% of attendees indicated on the exit survey that they heard of Summer of CS through word of mouth (more than any other method). Make sure to let all of your contacts know about this exciting event!
Utilize internal services
Sample press release
Hiring a company EARLY